I. reach reach 1 [riːtʆ] verb [transitive]
1. to increase or improve to a particular level or amount:

• Sales are expected to reach 1.2 billion euros this year.

2. to succeed in making someone see an advertisement, hear about a product etc:

• Sponsors want to reach 18-to-34-year olds.

• The company has an opportunity to reach new customers.

3. to succeed in speaking to someone or giving them a message by telephone:

• He tried three times to reach Mr. Gumbel at his hotel.

4. reach an agreement/​decision/​settlement etc to succeed in making an agreement, decision etc:

• The company failed to reach a labor agreement with the United Steelworkers Union.

  [m0] II. reach reach 2 noun [singular, uncountable]
1. MARKETING the number of people that see or hear an advertisement, television programme etc:

• The network has a reach of about 4 million homes.

2. within/​beyond someone's reach within or beyond what someone can afford:

• The software is within the reach of the average business user.

* * *

reach UK US /riːtʃ/ verb [T]
to get to a particular high or higher level: »

Profits are expected to reach $11.2 billion in the hotel industry next year.

reach a record/an all-time high »

Stocks reached a record 10-month high.

MARKETING to succeed in advertising or selling a product or service to a particular group of people: »

The internet is a major tool for reaching new customers.

to achieve something after careful thought or discussion: »

reach a conclusion/decision


reach a compromise/deal

reach (an) agreement on sth — Cf. reach an agreement on sth
to communicate with someone in a different place, especially by phone or email: »

He's out of the office right now, but I'll try and reach him on his cellphone.


If you can't get through on the phone, you can always reach us by email.

reach UK US /riːtʃ/ noun
[S] MARKETING the number of people that a company is able to advertise or sell a product or service to: »

a broad/global/international reach


advertising/business/market reach


The company's reach has expanded from 170 million users last year to more than 500 million this year.

expand/extend/increase your reach »

The merger will double the size of the company and extend its reach into larger markets in six additional states.

reaches — Cf. reaches
beyond/out of (sb's) reach — Cf. out of sb's reach
within (sb's) reach — Cf. within sb's reach

Financial and business terms. 2012.

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Look at other dictionaries:

  • Reach — may mean one of the following: Companies Organizations * Reach (agency), the name of the eGovernment agency of the government of Ireland * REACH Global Services Ltd, a company operating a large cable network in Asia Pacific * Society for Remedial …   Wikipedia

  • reach´er — reach «reech», verb, noun. –v.t. 1. to get to; arrive at; come to: »to reach the top of a hill, to reach the end of a book, to reach an agreement. Your letter reached me yesterday. SYNONYM(S): attain, gain. 2. to stretch out; …   Useful english dictionary

  • reach — [rēch] vt. [ME rechen < OE ræcan, akin to Ger reichen < IE * rēiĝ , to stretch out, extend the hand, akin to base * reĝ , straight, stretch, direct > RIGHT] 1. to thrust out or extend (the hand, etc.) 2. to extend to, or touch, by… …   English World dictionary

  • Reach — Reach, v. t. [imp. & p. p. {Reached} (r[=e]cht) ({Raught}, the old preterit, is obsolete); p. pr. & vb. n. {Reaching}.] [OE. rechen, AS. r[=ae]can, r[=ae]cean, to extend, stretch out; akin to D. reiken, G. reichen, and possibly to AS. r[=i]ce… …   The Collaborative International Dictionary of English

  • Reach — Reach, n. 1. The act of stretching or extending; extension; power of reaching or touching with the person, or a limb, or something held or thrown; as, the fruit is beyond my reach; to be within reach of cannon shot. [1913 Webster] 2. The power of …   The Collaborative International Dictionary of English

  • reach — vt 1: to extend application to 2: to obtain an interest in or possession of unable to reach all the assets of the debtor 3 a: to arrive at and consider the justices did not reach that issue b: to amount to d …   Law dictionary

  • Reach — Reach, v. i. 1. To stretch out the hand. [1913 Webster] Goddess humane, reach, then, and freely taste! Milton. [1913 Webster] 2. To strain after something; to make efforts. [1913 Webster] Reaching above our nature does no good. Dryden. [1913… …   The Collaborative International Dictionary of English

  • Reach — Saltar a navegación, búsqueda Reach Álbum de Eyes Set To Kill Publicación 19 de febrero de 2008 Género(s) Post hardcore …   Wikipedia Español

  • reach — vb Reach, gain, compass, achieve, attain can mean to arrive at a point by effort or work. Reach is the most general term, being capable of reference to whatever can be arrived at by exertion of any degree and applicable to such diverse matters as …   New Dictionary of Synonyms

  • REACH — (англ. Registration, Evaluation and Authorisation of CHemicals) регламент Европейского союза (Regulation (EC) No 1907/2006), регулирующий с 1 июля 2007 года[1] производство и оборот всех химических веществ, включая их обязательную… …   Википедия

  • reach — [n] extent, range; stretch ability, ambit, capacity, command, compass, distance, extension, gamut, grasp, horizon, influence, jurisdiction, ken, latitude, magnitude, mastery, orbit, play, power, purview, radius, scope, spread, sweep, swing;… …   New thesaurus

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